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There's no doubt the self-help section in book stores are growing rapidly. No one has time to visit a specialist, they want to do everything on their own, so why not use a book to help yourself. What is becoming more and more popular are books on the individual. How to be the real you. How to not care what others think of you. With a growing demand and acknowledgement of different sexuality and genders, it's no wonder there are self-help books about the individual finding their true sexuality and gender.